Label and package printing converters are continually looking for ways to grow their businesses, and shrink sleeves serve as an ideal application. Shrink sleeves provide a greater canvas to advertise the brand, which leads to enhanced shelf appeal and increased consumer engagement.

To learn more about how shrink sleeves are making an impact in the marketplace, L&NW sits down with Marc Planella, Sleeve & Special Projects Product Manager, A B Graphic International.

L&NW: For starters, why do you think the shrink sleeve market will grow?

MP: The shrink sleeve market is growing all over the world, and North America is following that trend. There are many reasons why…